THE ENTREPRENEUR’S GUIDE TO SELLING YOUR BUSINESS WITHOUT REGRET

Co-founder of Mailchimp

“After 20 years of building and running Mailchimp, I decided it was time to sell. My exit was a psychological rollercoaster unlike anything I had experienced before, as I struggled to separate my identity from the business. In this book, Rob and Sherry cover both the business and psychological aspects that founders face when selling their companies. It’s a much-needed combination that I know would’ve helped me through our acquisition.”

Founder, WP Engine

“I wish I had this book before I sold my last company. 17 years later, buying and selling companies of all sizes, I can see that all the insights are spot on. Not just the useful technical stuff, but the personal emotional stuff. This is the knowledgeable therapist that everyone needs.”

Founder, The Hustle (Sold to Hubspot)

"Rob and Sherry, two of the few people I’d take advice from, walk you through the highs, lows, and everything in between with a detailed guide to help you prepare for the big exit. From the emotional rollercoaster to the must-know practical tips, this book is a checklist you'll want by your side before making any moves."

Founder and CEO, Hawke Media

"Reading 'Exit Strategy' felt like having a candid chat with someone who knows exactly how intense and taxing these transitions can be—and how to make them less painful. The real-life stories from founders mixed with expert advice help navigate not just the nuts and bolts of selling, but also the emotional whirlwind that comes with it. Whether your exit is a long-awaited dream or a sudden necessity, this is your go-to guide for regret-free selling."

CEO of SparkToro and Snackbar Studio. Founder of Moz (sold in 2021)

"I foolishly missed a chance to sell my first company and, many years later, experienced a life-changing exit. I wish I'd had Sherry and Rob's superb collection of advice before both of those events. Founders—please read this book. I promise you'll come out wiser, happier, and very likely wealthier for it."

Founder, Ziva
Author of the WSJ Best Seller “Stress Less, Accomplish More”

As an entrepreneur, your business is more than just a venture—it's a part of who you are. Sherry and Rob Walling understand what it takes to navigate a business exit, tackling the tough decisions and the emotional rollercoaster. Their guidance helps you stay grounded and keep your emotional well-being strong, especially if things become high demand. Let their experience support you."

New York Times Best Selling Author, CEO of SHIFT

"Sherry and Rob Walling have knocked it out of the park with this one. They’ve laid down the blueprint every entrepreneur needs to make a clean, smart exit—no sleepless nights, no regrets. From timing the sale to negotiating like a pro and figuring out what’s next, their insights are gold. This book is your go-to guide for moving on without looking back. Trust me, if you're ready to level up and let go, you need this."

WSJ bestselling author of “Buy Back Your Time”

"Nailing your exit isn't just about the deal—it's also about not losing yourself in the process. Because what’s the point of a successful exit if you’re too burned out to enjoy it? This book helps you to consider not only the business but also the life you’ll lead after the sale."

Creator, The Jordan Harbinger Show

“Selling your business isn't just about negotiating the terms. I've seen too many entrepreneurs crack under the pressure of not knowing what to do with their post-exit life and their new pile of money. Rob and Sherry Walling don't just show you how to sell your business right—they guide you through what comes next. 'Exit Strategy' helps you understand how to navigate this new stage of your life, ensuring your financial and personal success continues long after the deal is done.”

4x NYT Bestselling Author, 3x Inc 5000 Founder

“Dr. Sherry Walling has created a must-read for every entrepreneur with Exit Strategy. This book is the ultimate roadmap for navigating one of the most emotionally complex and financially critical moments of your entrepreneurial journey. I’ve been there, and let me tell you, the lessons in this book are priceless. Whether you’re just starting to consider an exit or are already deep in the process, this book is your guide to doing it without regret. Exit Strategy empowers you to protect both your heart and your wallet while setting yourself up for your next big adventure. An absolute game-changer.”

Co-Founder and Head Curator, MastermindTalks

“Who are you without your business? A beautiful question that greets you on the other side of an exit if you're ready for it. Few realize how unprepared they are for the emotional toll of selling their business until they experience it firsthand. Don't go in blind. This book is a roadmap to make the most of the path ahead.”

Founder, eCommerceFuel

“I've seen dozens of entrepreneurs sell their business. For some, it's an unlock to future freedom and financial security. For others, it leads to prolonged existential crisis. I can't think of two better guides to help navigate this decision and process than Rob and Sherry. Their deep experience founding and selling companies - as well as acting as a licensed therapist to dozens of entrepreneurs going through the sale process - has provided them unparalleled wisdom on the topic.”

Founder and CEO, Balsamiq

“Like Bo Burlingham's Finish Big, but more concise and easier to digest. Every maker-turned-entrepreneur should have this book on their nightstand as soon as they hit product/market fit. Even if you're not thinking about an exit yet, this book will prepare you for when that time inevitably comes.”

Founder, Paperbell

“Selling your company involves so much more than just the logistics. What are the "right" reasons to sell? And how are you supposed to deal with the crazy psychological ups and downs after the sale closes? This book covers the whole process from daydreaming about selling to what to do with the money. A must-read for anyone thinking about selling.”

Chief Sumo, AppSumo.

“Exit Strategy is one of the most comprehensive guides for anyone thinking about selling their business. What makes it even better? It's written by people who’ve actually been through it. No fluff, just real talk and solid advice.”

Founder, Rhodium Network

“I’ve supported hundreds of entrepreneurs through hundreds of millions of dollars in business sales, and this is the resource I wish had existed for both them and me when I sold my last business. From evaluating whether it’s the right time to sell, to navigating the complexities of the transaction, this book feels like having Rob and Sherry by your side as trusted mentors every step of the way. Having been fortunate enough to call Rob and Sherry friends, I am now excited to gift this book to every entrepreneur, so they can benefit from their deep knowledge and compassion during what can be a life-altering experience.”

Founder, Econa. Faculty, U.C. Berkeley Psychology

“Your journey as an entrepreneur has been existential. When you exit, you must continue to play “the great game of business” until the last check clears. At the same time, you must process a major loss and start your personal transformation into an unknown future. This book provides the ounce of prevention you require to do both without being damaged, and the applied practical insight you need to succeed. Coaches, consultants, therapists and mentors will want to share this book with clients.”

Founder, Pure Blue Paths & Tell Love Stories & Good Grief at Work

“Having worked with Sherry as I processed all the changes that accompanied an exit, I can see the benefit of her years of experience walking brilliant people down this brand-new path in their lives. The exit experience checks all the boxes on the outside: it validates you in many ways, and there are financial and lifestyle wins. Then, the real—and sometimes messy—work begins: recalibrating the definition of success and your new identity and dropping the addiction to achievement. It takes a special co-pilot to help navigate that chapter. I’m grateful we all have Sherry and Rob to share their wisdom.”

Co-Founder of CADRE

"Exit Strategy should be mandatory reading for anyone thinking about selling their business! I would have done a lot of things differently and would have had a much smoother experience when I sold mine had I been able to read this book."

Founder, ExitDNA

“As an entrepreneur I started, scaled and exited six of my own companies. I now mentor entrepreneurs on the exit journey, so I understand all too well the high stakes and slim margins for error. 'Exit Strategy' by Sherry and Rob Walling is an essential part of the toolkit for any founder aiming for a great exit, and a brighter future beyond the close. Make this book a go-to resource to avoid the common pitfalls and set yourself up for the successful next phase of your career.”

Founder, Unbreakable Wealth

“No one warns you about the emotional roller coaster that often comes with exiting a business. Sherry and Rob lay it all out, the highs and the gut-wrenching lows. This is a conversation that we need to bring into the light to let others know they’re not facing this alone.”

Computer Scientist, TED speaker, Author of Amplify and Amplify AI.

"Exit Strategy brilliantly marries the practical and emotional aspects of selling your business. It's like having a trusted advisor and a therapist in your pocket, guiding you through one of the most challenging – and rewarding – transitions of your entrepreneurial journey."

3X Founder (2 exits): Cogsy, Conversio & WooCommerce.

“Exit Strategy is a fantastic overview of everything that goes into selling your business. It does a great job of illuminating many of the considerations in the sales process that I only discovered through trial-and-error. The book is one of the best ways to prepare to sell your business.”

Founder, iYellow Group. Creator, Three Circles

“This book sheds light on the untold emotional journey of selling a business—the doubts, the fears, and the unexpected sense of loss, and all of the tactical parts that accompany it. I wish I had a book like this when I was considering going through the process. Sherry and Rob’s guidance makes you feel seen, understood, and prepared—not just for the sale itself, but for the complex emotions that come with it. This is a book that every entrepreneur should have by their side.”

Founder, CD Baby
Author of "Anything You Want"

"I sold my business for $22M but it was as devastating as putting my baby up for adoption. So lonely without guidance. I wish I had this book then. It wonderfully captures the big decision and guides you through it. Buy the book now, too early instead of too late."